Xbox Chief Ties Rising Console Prices to AI Push, Promises More Affordable Next Gen
TL;DR Summary
Xbox CEO Asha Sharma says higher console prices are partly due to Microsoft’s AI-driven GPU demand, but the company plans a more affordable, efficient next generation—potentially a Helix family of devices rather than a single box. With the Series S at $500 and new $900 25th-anniversary model, Microsoft is promoting financing and refurbished options while signaling ongoing price pressures across the industry, mirrored by PS5 price hikes and Nintendo’s Switch 2 pricing.
- Xbox CEO Reacts To The Irony Of Rising Console Prices Being An Issue That Microsoft Itself Contributed To GameSpot
- Xbox CEO calls Project Helix a ‘family of devices’ The Verge
- Xbox boss 'thinking about affordability' of next-gen console bbc.com
- Xbox CEO Confirms Project Helix Is a Family of Devices, Not Just a Single Next-Gen Console Hypebeast
- Tariffs May Push Xbox Project Helix Pricing to a Steep $1,000 Geeky Gadgets
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