
Xbox Chief Ties Rising Console Prices to AI Push, Promises More Affordable Next Gen
Xbox CEO Asha Sharma says higher console prices are partly due to Microsoft’s AI-driven GPU demand, but the company plans a more affordable, efficient next generation—potentially a Helix family of devices rather than a single box. With the Series S at $500 and new $900 25th-anniversary model, Microsoft is promoting financing and refurbished options while signaling ongoing price pressures across the industry, mirrored by PS5 price hikes and Nintendo’s Switch 2 pricing.










