Xbox Reset: Sharma bets on exclusivity and a careful AI-driven future
TL;DR Summary
Xbox CEO Asha Sharma unveiled a strategic reset to make Xbox the top gaming and entertainment company, prioritizing exclusive content and a cautious AI approach amid rising memory costs and a 33% year-over-year drop in hardware sales. The plan includes Game Pass price cuts, the end of Gaming Copilot, leadership changes including a new chief strategy officer, and advancing Project Helix, with continued console sales into 2030 and a broader platform strategy leveraging Windows.
- Asha Sharma commits to "resetting" Xbox, prioritising exclusivity and addressing AI in new strategy GamesIndustry.biz
- "My mandate is not 30% accountability margins": Xbox's CEO says the aim is to be number one Windows Central
- Xbox Boss Wants To Create The 'Number One' Gaming Company By 'Resetting The Business' Pure Xbox
- Xbox CEO Acknowledges Exclusives Are Needed to Build a Platform; Decisions Are Still Being Made IGN
- New Xbox CEO Looking At ‘Each Title’ For Exclusivity, Back To Where It Started Forbes
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