Luna Band debuts in July as subscription-free rival to Fitbit Air

TL;DR
Luna Band, Luna’s screenless fitness tracker unveiled at CES 2026, will ship starting July 31 with pre-orders opening July 4. It tracks activity, sleep, nutrition and medical data, runs LifeOS with Siri/Gemini integration and voice logging, and reportedly does not require a subscription—unlike Fitbit Air or WHOOP—with up to 10 days of battery life; pricing has not been announced.
- This Fitbit Air rival skips a monthly subscription, and it finally has a launch date Android Authority
- Fitbit Air gets another rival as it launches Tech Advisor
- Waitlist for the Luna Band, a Screenless Fitness Tracker Unveiled at CES, Is Now Open CNET
- Luna opens waitlist for AI-powered Luna Band aimed at high-performance users t2ONLINE
- Luna is betting you’re tired of fitness subscriptions and offering its screenless band as the solution Digital Trends
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