Meta Spins Out Supernatural, Rebooting VR Fitness as an Independent Studio

Meta is spinning out Supernatural as an independent company called Supernatural Health. The current Supernatural app will wind down on December 3, and a new app is expected later this fall in Quest's Horizon Store, built by a smaller team with some of the original coaches back on board. Pricing is returning to the original $20/month ($200/year) after a Founding Member rate of $180 for the first year. Founders and coaches are departing from Meta, and the updated app will bring fresh workouts and features. The move follows Meta's 2021 $400 million acquisition of Within and a subsequent FTC antitrust case that was dropped in 2023.