"Amazon Prime Day Set to Break Records with $14B in Sales and Massive Discounts"

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Source: Fox Business
"Amazon Prime Day Set to Break Records with $14B in Sales and Massive Discounts"
Photo: Fox Business
TL;DR

Amazon Prime Day is expected to generate a record $14 billion in sales, with $7.1 billion on the first day and $6.9 billion on the second. Adobe Analytics attributes this growth to increased online spending and the popularity of Buy Now, Pay Later services, which have driven $39 billion in spending in the first half of the year. Online prices have been falling, contributing to the surge in consumer demand.

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