Bud Light Marketing VP Takes Leave Amid Dylan Mulvaney Controversy
TL;DR Summary
Alissa Heinerscheid, Bud Light's VP of marketing, is taking a leave of absence after a partnership between the beer brand and a transgender influencer sparked boycott calls from some customers. Todd Allen, former global VP of Budweiser, will replace her. The partnership with Dylan Mulvaney, who has over 10.8 million social media followers, drew criticism from those who oppose "woke" culture. Anheuser-Busch InBev's stock is down 1.8% since the partnership was announced, but up 9.1% for the year so far.
- Bud Light exec takes leave after boycott calls, reports say The Associated Press
- Bud Light marketing VP takes leave of absence in wake of Dylan Mulvaney backlash: report Fox Business
- Anheuser-Busch Announces Staffing Shake-Up after Dylan Mulvaney Controversy Yahoo News
- Dylan Mulvaney Goes Silent As Bud Light Makes Changes After Backlash Newsweek
- Alissa Heinerscheid, Bud Light Marketing Vice President, on a 'leave of absence' following Dylan Mulvaney controversy KAKE
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