Cracker Barrel CEO to Step Down After Logo Controversy Sparks Backlash

1 min read
Source: The Guardian
Cracker Barrel CEO to Step Down After Logo Controversy Sparks Backlash
Photo: The Guardian
TL;DR Summary

Cracker Barrel announced CEO Julie Masino will step down, with David Deno taking over Aug. 10 and Masino staying through October to aid the transition, following a logo redesign last year that sparked social-media backlash and a nearly 3% drop in stock; the move highlights broader debates about brands navigating political sensitivities, and the piece notes the chain’s history of discrimination settlements in 1991 and 2004.

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