Cracker Barrel terminates partnership with logo redesign agency amid customer backlash
TL;DR
Cracker Barrel ended its partnership with the design firm Prophet after a failed logo redesign and restaurant update that sparked backlash and a decline in customer visits, leading to a reversion to the original logo and leadership changes within the company.
Topics:top-newsbusiness#brand-controversy#business#cracker-barrel#logo-redesign#prophet#restaurant-traffic
- Cracker Barrel dumps the design firm behind its disastrous logo change CNN
- Cracker Barrel dumps consulting firm Prophet after major rebrand backlash from customers Fox Business
- Cracker Barrel ends partnership with agency that advised logo change USA Today
- Cracker Barrel drops marketing firm behind disastrous logo refresh, raising further questions about future plans MarketWatch
- Cracker Barrel drops marketing firm behind brief logo rebrand KOMO
Want the full story? Read the original reporting
Read on CNN