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Cracker Barrel's Logo Redesign Sparks Backlash and Stock Drop

1 min read
Source: CNBC
Cracker Barrel's Logo Redesign Sparks Backlash and Stock Drop
Photo: CNBC
TL;DR

Cracker Barrel's stock dropped about 10% following the unveiling of a new logo and brand refresh, which removed traditional imagery and sparked criticism from conservative circles and social media users, amid broader efforts to modernize the brand.

Topics:top-newsbusiness#brand-refresh#business#conservative-criticism#cracker-barrel#logo-change#social-media-backlash
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  1. Cracker Barrel shares plummet after pushback on new logo, brand refresh  CNBC
  2. Cracker Barrel stock plunges amid brand makeover backlash  Fox Business
  3. MAGA erupts over Cracker Barrel logo change, and stock plunges  Axios
  4. Mixed reviews for new Cracker Barrel logo, CEO says redesign feedback has been 'overwhelmingly positive'  ABC News
  5. Cracker Barrel unveils a new logo as part of wider rebrand efforts, sparking ire among some online  Newsday

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