Tag

Brand Refresh

All articles tagged with #brand refresh

business29 days ago•9 min saved

Kylie Jenner Reframes Khy as a Cohesive LA-Inspired Brand with a Denim-Driven Refresh

Kylie Jenner is refreshing her fashion label Khy with a cohesive brand identity, new design language, and a redesigned website, shifting from a collaboration-first model to a permanent brand. The relaunch leans into an LA-born ethos, emphasizes denim produced in Los Angeles, and presents a 90s-inspired basics-led collection with elevated details and broader sizing, with drops starting April 28 and plans for more stores and events as the brand grows.

via Vogue|

#brand-refresh #business #denim

sports-nfl1 month ago•13 min saved

Rams roll out streamlined, heritage-inspired uniforms for 2026

LA Rams unveiled a cleaner 2026 look with simplified jersey numbers and pant striping, a full Rams horn on sleeve caps reviving a 1999-era aesthetic, a monochrome primary logo, a white color palette replacing Bone, removal of nickname patches, and two alternates teased (Rivalries and another) to modernize while honoring Rams history.

via NFL.com|

#brand-refresh #los-angeles-rams #modern-classics

sports1 month ago•3 min saved

Rams Unveil Sleek Brand Refresh and New Uniforms for the LA Era

The Los Angeles Rams announced a refined brand and uniform refresh for the next era in LA, simplifying the LA monogram, sharpening the ram head, introducing two primary uniforms plus a white pant option, retiring the Bone, and planning community activations across the city as uniforms debut later this year.

via Rams|

#brand-refresh #los-angeles-rams #nfl

business9 months ago•2 min saved

Cracker Barrel's Logo Redesign Sparks Backlash and Stock Drop

Cracker Barrel's stock dropped about 10% following the unveiling of a new logo and brand refresh, which removed traditional imagery and sparked criticism from conservative circles and social media users, amid broader efforts to modernize the brand.

via CNBC|

#brand-refresh #business #conservative-criticism

business2 years ago•4 min saved

"Revitalizing San Francisco's Brand: A Billionaire-Backed Ad Campaign"

Wealthy locals in San Francisco are backing a $4 million ad campaign aimed at rehabilitating the city's image, which has suffered due to issues such as homelessness and drug use. The campaign, funded by tech billionaire Chris Larsen and Gap founder Bob Fisher, promotes San Francisco as a hub of innovation and creativity with the slogan "It All Starts Here." The effort, orchestrated by Advance SF, aims to boost civic pride, attract tourists, and revive the tourism industry, which is slowly recovering from the pandemic. While catchy words on bumper stickers may not solve the city's problems, the campaign draws inspiration from the successful "I Love NY" campaign that coincided with renewed civic pride and economic recovery in New York City in the 1970s. However, experts argue that the real transformation of San Francisco requires addressing issues like affordable housing and revitalizing the downtown area.

via The New York Times|

#ad-campaign #brand-refresh #business

business3 years ago•3 min saved

Pepsi's Redesign for 125th Anniversary Embraces Nostalgia and Gen-Z Appeal.

Pepsi has unveiled a new logo and overall "visual identity" as part of the brand's 125th anniversary celebration. The new logo features a black typeface with the brand name added to the center, evoking a sense of nostalgia with a modern update. The "Pepsi pulse" is a key feature of the new design, which creates a customizable canvas for future collaborations. Pepsi's marketing strategy includes interesting flavors, limited-time promotions, and collaborations with other brands. The new logo will debut in North America this fall and go global in 2024.

via The Takeout|

#brand-refresh #business #collaboration