Delta CEO acknowledges backlash and promises to scale back SkyMiles changes
TL;DR
Delta CEO Ed Bastian acknowledged that the company went "too far" with its controversial changes to the SkyMiles loyalty program and plans to make modifications. The increase in elite status holders during the pandemic led to overwhelming demand for premium services, causing difficulties in effectively serving customers. Bastian did not provide specific details about the upcoming changes but stated that they will be announced in the coming weeks. The changes implemented in September, including limited access to Delta Sky Clubs and higher requirements for Medallion elite status, have faced criticism from frequent fliers.
- Delta CEO: Company went 'too far' with its SkyMiles rewards program changes CNN
- Delta CEO addresses SkyMiles changes The Points Guy
- Meet the Delta Fliers Who Don't Hate the New SkyMiles Rules The Wall Street Journal
- Delta Just Posted on Its Facebook Page for the First Time After Making Everyone Mad. It Did Not Go Well Inc.
- Delta CEO: Airline Will Scale Back SkyMiles Changes One Mile at a Time
Want the full story? Read the original reporting
Read on CNN