E.l.f. Beauty Acquires Hailey Bieber's Rhode Brand in $1 Billion Deal

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Source: ABC News
E.l.f. Beauty Acquires Hailey Bieber's Rhode Brand in $1 Billion Deal
Photo: ABC News
TL;DR

Hailey Bieber's beauty brand rhode has been acquired by e.l.f. Beauty in a $1 billion deal, with Bieber taking on roles as Chief Creative Officer, Head of Innovation, and strategic advisor, signaling a new chapter of growth and innovation for the brand.

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