Scarlett Johansson's The Outset Skin Care Brand Closes After Four Years
Scarlett Johansson's clean skincare brand, The Outset, has announced it is winding down operations after roughly four and a half years. The closure, confirmed via the brand's website, ends online ordering, though existing orders will still be fulfilled. The brand, which launched in March 2022 and sold at Sephora, is part of a recent wave of celebrity beauty brand closures, including Gwen Stefani's Gxve Beauty and Kate Moss's Cosmoss. While The Outset was praised for its accessible pricing and vegan formulas, industry experts note that celebrity endorsements alone are insufficient for long-term success without consistent product efficacy and repeat customer loyalty. Consumers are now seeking alternatives, with retailers like Nordstrom and Amazon still stocking remaining inventory.
