Ferrari’s five-seat Luce hits $645K and sparks design backlash

Ferrari unveiled the Luce, its first electric five-seater, a $645K model touted for rapid performance (0-60 mph in about 2.5 seconds, 192 mph) but criticized for its look, which some say resembles a Nissan Leaf. The backlash coincided with a roughly 5% drop in Ferrari’s stock, as critics questioned demand for such an expensive, non-traditional Ferrari design. Ferrari defends the concept and notes plans to shift customers from combustion/hybrids to EVs, while market context shows rivals pausing EV plans and the broader luxury EV segment facing price sensitivity. The Luce is produced at Ferrari’s Italian plant and will hit the market in Q4, with an external sound system to mimic traditional engine roars.