Jersey Patch Gold Rush Rewrites College Sports Revenue

With NCAA rules allowing up to two extra commercial logos on uniforms this season, major jersey-patch deals are becoming a central NIL/revenue strategy. Notre Dame and Ohio State have already inked patches worth about $18-20M per year and $15-17M per year respectively (Notre Dame with SoFi for six years; Ohio State with JPMorgan Chase across all 36 varsity sports). The trend is accelerating: a Big 12 conference-wide Monster Energy deal at about $20M, and Michigan State’s reported $40M over 10 years with MSU Federal Credit Union illustrate patch value far outpacing many pro deals. Kentucky’s rights partner JMI is actively seeking a sponsor, with Kroger among potential candidates. Patch size is capped at four square inches, but these deals signal a seismic shift in how NIL revenue is monetized across college sports.