Online Shopping Dominates Black Friday as In-Store Sales Decline
TL;DR Summary
Black Friday spending in US retail stores saw minimal growth, with a 0.7% increase, while online sales surged by 14.6%, as consumers favored e-commerce for holiday shopping. Inflation-adjusted figures show a decline in in-store sales by 8% and online growth at 8.5%. Despite overall inflation, prices for popular holiday items remained stable or declined. The shift to online shopping benefited e-commerce giants like Amazon and Walmart, with overall spending on Black Friday rising 3.4% year-over-year.
- Black Friday spending in US retail stores muted compared to online purchases New York Post
- Most Black Friday shoppers bagged their deals online this year, with record spending NPR
- Black Friday Is Less Important As The Role Of Physical Stores Evolves Forbes
- Black Friday deals 2024: Online shopping on track to hit record high, according to Adobe Analytics, but what are people buying? ABC11 Raleigh-Durham
- With Discounts on Offer, Shoppers Began to Bite The New York Times
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