Starbucks CEO Celebrates One Year of Major Changes and Future Plans
TL;DR
Starbucks CEO Brian Niccol is implementing a turnaround plan focused on improving service quality, seating, and customer experience, but baristas are feeling increased pressure due to new policies requiring greeting customers, making eye contact, and writing personalized messages, all while managing complex drinks like the Strawberry Matcha Strato Frappuccino.
- The Starbucks C.E.O. Trying Hard to Deliver Your Drink Right, and Fast The New York Times
- Starbucks CEO says coffee chain is 'ahead of schedule' in major turnaround effort after one year Fox Business
- One year in, Brian Niccol’s Starbucks looks different — but there are still more changes coming CNBC
- Starbucks coffeehouse designs enter a new era – take a look Starbucks
- Starbucks CEO Brian Niccol's 1-year report card is in. Here's the verdict on how he did. Business Insider
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