Swatch-Audemars Piguet drop triggers chaotic queues and store closures
TL;DR
Swatch's Royal Pop watch, created with Audemars Piguet, drew huge queues and forced some stores to close for safety across the UK, France and Switzerland; the £335 timepiece is already appearing in high online resales, with buyers flipping it for around £1,000 and listings up to £16,000.
- 'I sold it for over £1k': Swatch launch sparks 'chaotic' scenes BBC
- Shoppers’ Frenzy for ‘Royal Pop’ Pocket Watches Forces Swatch to Shut Stores The New York Times
- A $400 Swatch Watch Is Driving Fans Insane WSJ
- The Catastrophic Swatch x Audemars Piguet Launch Was Entirely Predictable and Utterly Avoidable WIRED
- Swatch x Audemars Piguet Royal Pop Resale Prices Drop Following Frenzied Worldwide Release WWD
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