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Target reshapes baby aisles into premium boutiques to lure busy families

1 min read
Source: CNBC
TL;DR Summary

Target is rolling out 'baby boutiques' in about 200 stores (roughly 10% of locations) and online, featuring premium brands and hands-on demos of strollers and car seats, plus services like Tot Squad, as part of a broader store refresh to win busy families from Walmart and Amazon and boost sales under a new turnaround plan.

Topics:top-news#amazon#baby-boutiques#business#retail-strategy#target#walmart
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  1. Target is trying to win back busy families from Walmart, starting with the baby aisle  CNBC
  2. Target Launches Baby Boutiques to Attract Family Customers  Intellectia AI

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