Whirlpool Faces Recession-Level Slump as War and Tariffs Pinch Appliance Sales

Whirlpool reports a near-10% revenue drop in the latest quarter, with major North American appliance sales down more than 7%, as consumer confidence weakens amid the Iran conflict and inflation. The company is raising prices (10% in April and 4% in July) to offset rising costs after a Q1 loss of $82 million, and has cut its full-year earnings forecast to $3.00–$3.50 per share while suspending the dividend to shrink debt. Shares fell more than 12%. Tariff rulings and higher costs are noted as ongoing pressures on demand.