
Experiential Luxury Surges as Inheritourism Reframes Wealth Spending
A Bain & Co. and Altagamma forecast luxury personal goods sales of 365–373 billion euros in 2026, up 1–4%, but growth is increasingly driven by experiences—travel, dining and events—projected to grow 3–7% as affluent buyers seek time, access and meaning; the U.S. leads luxury growth, nontraditional destinations are up about 20%, and “inheritourism”—families traveling together with Gen Z adopting parents’ tastes—gains traction; cruises and fine dining attract first-time buyers amid a shift toward a “less-but-better” spending mindset.













