Macy's Parade Breaks Viewership Records Amid Protests and Rain

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Source: Hollywood Reporter
TL;DR

The Macy's Thanksgiving Day Parade achieved a record-breaking viewership for the second consecutive year, with 31.3 million viewers across NBC and Peacock, marking a 10% increase from the previous year. The parade's live broadcast scored a 5.4 rating among adults 18-49, the highest for any entertainment show since 2021. Other Thanksgiving broadcasts also saw high viewership, including NBC's National Dog Show and NFL games on Fox and NBC.

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