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Apple Reimagines Beats as a Budget Gaming Gear Brand

1 min read
Source: Gizmodo
Apple Reimagines Beats as a Budget Gaming Gear Brand
Photo: Gizmodo
TL;DR Summary

Bloomberg's Mark Gurman reports Apple plans to use Beats as a channel for lower-cost, experimental products—starting with a gaming controller for iPhone that may not bear Apple branding—letting Beats tap the gaming culture and the broader third-party accessories market without signaling premium Apple hardware.

Topics:top-news#apple#beats#gadgets#gaming#gaming-controllers#gurman
Share this article
  1. Apple May Pivot the Beats Brand Into a Way of Marketing Less Polished Products, Starting With Gamer Gear  Gizmodo
  2. Apple is reportedly working on iPhone game controllers  The Verge
  3. Apple's Rumored Gaming Controller For iPhone Could Feature Beats Branding  Engadget
  4. Apple’s Reported Beats Game Controller Is a Services Bet, Not an AAPL Catalyst Yet  TechStock²
  5. Apple is apparently readying Beats-branded game controllers for the iPhone  digitaltrends.com

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