Sony Rolls Out GTA 6 Marketing Extravaganza on PS5

TL;DR Summary
Sony is launching an expansive GTA 6 marketing push via a Rockstar deal, giving PlayStation first-class promotion across blogs, app branding, a PS5 UI takeover, and store features—even though GTA 6 isn’t exclusive to PlayStation—aimed at driving PS5 sales and shaping the launch narrative against other platforms.
- Sony Just Rolled Out The Red Carpet For GTA 6 Like Never Before Kotaku
- Pre-Order Grand Theft Auto VI on June 25 Rockstar Games
- Why GTA 6 will be download only - and what that could mean for game ownership BBC
- Grand Theft Auto VI plays best on PS5 November 19 PlayStation.Blog
- ‘Grand Theft Auto VI’ Going Digital-Only Is a Car Crash for Physical Media The Hollywood Reporter
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