All articles tagged with #marketing deal
Miami-Dade County is weighing a temporary real-world Vice City marketing stunt tied to the GTA VI release, proposing branding on venues like MIA, Metromover, and city infrastructure to generate revenue. The ideas are in early talks with Rockstar Games and have not been approved or finalized, pending review.
Sony is launching an expansive GTA 6 marketing push via a Rockstar deal, giving PlayStation first-class promotion across blogs, app branding, a PS5 UI takeover, and store features—even though GTA 6 isn’t exclusive to PlayStation—aimed at driving PS5 sales and shaping the launch narrative against other platforms.
Netflix and AB InBev have formed a first-of-its-kind global marketing partnership where AB InBev's beer brands will serve as title sponsors for Netflix shows and events worldwide, integrating their brands into content, activations, and packaging to create culturally relevant moments across multiple markets.