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"Apple Expands Ad-Supported Apple TV+ Strategy with Key Hires and Cheaper Version Plans"

1 min read
Source: 9to5Mac
"Apple Expands Ad-Supported Apple TV+ Strategy with Key Hires and Cheaper Version Plans"
Photo: 9to5Mac
TL;DR

Apple is reportedly intensifying its efforts to introduce ads to Apple TV+ by making a series of high-profile hires, including Joseph Cady, a former NBCUniversal ad executive. This move aligns with the company's recent price increase for Apple TV+ and could potentially lead to the introduction of an ad-supported tier to make the service more competitive with other streaming platforms like Netflix.

Topics:top-newstechnology#advertising#apple#apple-tv#hires#streaming#technology
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  1. Apple ramps up work on ad-supported Apple TV+ plan  9to5Mac
  2. Apple Shows Its Growing TV Ad Ambitions With New Key Hires  Business Insider
  3. Apple's newest hire is another step towards ads in Apple TV+  AppleInsider
  4. A Cheaper Ad-Supported Version of Apple TV+ Is Reportedly in the Works  Cord Cutters News

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