Instagram Tests Unskippable Ads, Users Frustrated
TL;DR
Instagram is testing unskippable video ads in the main feed that prevent users from scrolling until the ad's timer runs out, a move that could increase ad exposure but may frustrate users.
- Instagram's Testing Video Ads That Stop You From Scrolling Further Social Media Today
- Instagram's Unskippable Ads, Nvidia's Unbeatable Chip and More Inc.
- Instagram reportedly showing 3 to 5 seconds of unskippable 'Ad Breaks' for some users The Indian Express
- Instagram is testing unskippable ads. Users hate it. Mashable
- Unskippable ads might come to an Instagram app near you Neowin
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