The Demise of Google Glass: A Recap

Google has announced that it will no longer sell the latest Enterprise Edition of Google Glass, effectively ending the innovative but failed wearable product line. The smartglasses were initially marketed for a general audience in 2013 but were discontinued in 2015 due to its high price tag, clunky design, and privacy concerns. Google then shifted the focus to enterprise, but the $999 product failed to catch on. The decision to discontinue the product comes amid cost cuts across the company, but Google said it was continuing to test other AR glasses.