Paramount+'s White House UFC Card Sets Streaming Record with 8.2 Million Viewers
TL;DR
Paramount+’s White House Freedom 250 UFC card drew 8.2 million viewers across the U.S. and Latin America, the platform’s most-watched live event and a sign that UFC streaming rights are expanding audiences under a seven-year deal. Nielsen/Adobe data show about 7 million U.S. viewers and 1.2 million in Latin America, with nearly 17 million watching at least one minute; separately, Peacock’s Love Island USA season eight is delivering strong engagement, clocking 7 million minutes in two weeks, with mobile viewing comprising about 26% of the audience.
- UFC White House Card Averages 8 Million Viewers on Paramount+ in U.S., Latin America hollywoodreporter.com
- UFC Freedom 250 audience fell a little short of the Super Bowl NBC Sports
- ‘UFC Freedom 250’ Averages 8.2 Million Viewers Across U.S. and Latin America Variety
- How Many Fans Watched UFC Freedom 250 at White House? Full Ratings Info for Historic Event Bleacher Report
- UFC Freedom 250 at White House averages 7M viewers in U.S. ESPN
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