Paramount+'s White House UFC Card Sets Streaming Record with 8.2 Million Viewers

Paramount+’s White House Freedom 250 UFC card drew 8.2 million viewers across the U.S. and Latin America, the platform’s most-watched live event and a sign that UFC streaming rights are expanding audiences under a seven-year deal. Nielsen/Adobe data show about 7 million U.S. viewers and 1.2 million in Latin America, with nearly 17 million watching at least one minute; separately, Peacock’s Love Island USA season eight is delivering strong engagement, clocking 7 million minutes in two weeks, with mobile viewing comprising about 26% of the audience.