France Enacts Groundbreaking Law to Curb Ultra-Fast Fashion
TL;DR
France's Parliament definitively approved a law to curb ultra-fast fashion by imposing per-item penalties that rise over time, banning advertising and influencer promotions for ultra-fast-fashion brands, and requiring messages encouraging moderation, reuse, and repair. The measure targets platforms like Shein and Temu, with penalties up to 20 euros per item by 2030 and capped at 50% of the product’s pre-tax price, and now awaits promulgation amid EU compliance questions.
- Anti-fast-fashion law finally passes in France FashionNetwork - The World's Fashion Business News
- France Passes New Law to Fine Shein, Temu and Ultrafast Fashion WSJ
- French parliament passes fast fashion bill targeting Shein and Temu France 24
- France passes watered-down legislation to curb fast fashion Le Monde.fr
- French parliament bans influencers from advertising Shein and Temu The Times
Want the full story? Read the original reporting
Read on FashionNetwork - The World's Fashion Business News