France Enacts Groundbreaking Law to Curb Ultra-Fast Fashion
France's Parliament definitively approved a law to curb ultra-fast fashion by imposing per-item penalties that rise over time, banning advertising and influencer promotions for ultra-fast-fashion brands, and requiring messages encouraging moderation, reuse, and repair. The measure targets platforms like Shein and Temu, with penalties up to 20 euros per item by 2030 and capped at 50% of the product’s pre-tax price, and now awaits promulgation amid EU compliance questions.