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Ultra Fast Fashion

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France targets ultra-fast fashion with stepped fees to curb cheap online clothes
world1 hour ago

France targets ultra-fast fashion with stepped fees to curb cheap online clothes

France has begun charging per-item levies on ultra-fast fashion products sold online, targeting items from Shein, Temu and AliExpress. The levy, which comes into force now and rises over time to as much as €19.50 per item by 2030 (capped at 50% of the pre-tax price), is calculated from two factors: the volume of clothing placed on the market and the repair cost relative to the purchase price. For 2026, charges range from €0.50 for underwear to €12 for a jacket. The policy exempts some European retailers like H&M and Zara. France says the move aims to curb environmental and economic harms of ultra-fast fashion, while critics, including China, warn it could spark trade frictions. Shein recently achieved a roughly $26 billion valuation after its HK debut, underscoring the broader debate over fast fashion.”,

France Enacts Groundbreaking Law to Curb Ultra-Fast Fashion
business2 months ago

France Enacts Groundbreaking Law to Curb Ultra-Fast Fashion

France's Parliament definitively approved a law to curb ultra-fast fashion by imposing per-item penalties that rise over time, banning advertising and influencer promotions for ultra-fast-fashion brands, and requiring messages encouraging moderation, reuse, and repair. The measure targets platforms like Shein and Temu, with penalties up to 20 euros per item by 2030 and capped at 50% of the product’s pre-tax price, and now awaits promulgation amid EU compliance questions.