Louvre Heist: From Furniture Lift to Viral Fame and Stolen Treasure
TL;DR
After thieves used a Böcker Agilo lift in a Louvre heist, the company humorously capitalized on the event with a social media campaign highlighting the speed of their machinery, which garnered widespread attention but did not yet translate into sales, while emphasizing their opposition to criminal acts.
Topics:worldbusiness#advertising#bocker-lift#business#criminal-activity#louvre-heist#publicity-stunt
- The Louvre thieves used a furniture lift in their heist. Now the company that makes it is hoping to cash in. CBS News
- Who Is the Dapper Louvre Heist ‘Detective’? And Is He Even Real? The New York Times
- Company who made lift used in Louvre heist goes viral with social post ABC News - Breaking News, Latest News and Videos
- Gold and silver coins stolen from French museum hours after Louvre heist The Washington Post
- Inspector Clouseau? The mystery man in an AP photo after the Louvre jewel heist creates a buzz WTOP
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