Gen Z’s ‘pheromone maxxing’ fad gets debunked by science

TikTok users say skipping showers boosts attraction through “pheromone maxxing,” but experts warn there’s no solid evidence that pheromones drive human attraction; scent preference is personal and not a guaranteed method to attract partners. Regular hygiene remains prudent, and many so-called looksmaxxing practices cited in the piece are controversial or unsupported by science.