Gen Z Pheromone-Maxxing Trend Prompts Hygiene Debate

A viral TikTok trend called 'pheromone-maxxing' prompts some Gen Z men to skip showers and deodorant before dates, with reports of wearing unwashed shirts or even drinking urine to boost scent. Experts say there is no solid evidence that human pheromones reliably influence attraction, and studies on body odor show mixed results, while the trend aligns with the broader looksmaxxing movement and raises hygiene concerns.