Fatal consequences of live-streaming liquor consumption in China

A Chinese influencer, known as "Sanqiange," died after live-streaming himself drinking several bottles of Baijiu, a Chinese spirit, during an online competition with another influencer. The incident has sparked a debate about regulating the country's booming live-streaming industry, which has attracted attention due to the lavish lifestyles of some streamers and the offbeat challenges they take part in. Last year, China's broadcasting authorities banned youngsters under the age of 16 from tipping streamers and restricted their access after 10 p.m.