Tragic Death of Influencer During Baijiu Drinking Livestream.

A Chinese social media influencer, known as "Sanqiange," died after live-streaming himself drinking several bottles of Baijiu, a Chinese spirit with a high alcohol content. The influencer had taken part in an online challenge known as "PK" against another influencer, which involved drinking Baijiu. The incident has renewed debate about how to regulate the industry, which has attracted attention from authorities due to the lavish lifestyles of some streamers and the offbeat challenges they take part in.