Instagram Algorithm Off-Switch Could Slash Engagement by Half, Mosseri Warns
TL;DR Summary
Adam Mosseri warned in Australia that turning off Instagram’s recommendation algorithm can cut engagement by up to 50% and reduce user satisfaction, a warning tied to Australia’s proposed Digital Duty of Care bill that would require prompts to disable ranking. The piece discusses how a chronological feed can overwhelm users with brands and how policy makers view engagement and time spent as harms, while noting Europe’s Digital Services Act push for non‑profiling feeds has seen modest adoption.
- Instagram’s head says engagement falls by half without the algorithm The Next Web
- Instagram boss says users will be ‘overwhelmed’ with brand content in algorithm-free world The Guardian
- The Netherlands forced Meta to let users ditch algorithmic feeds. Here’s what happened The Conversation
- Australian social media users to be offered choice to opt out of algorithms NPR
- Instagram boss warns users will be 'overwhelmed' without algorithm ABC News & Headlines – Australian Broadcasting Corporation
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