Madison Joins National Geographic's 2027 Global Travel List

Key points

• National Geographic released its 2027 'Best of the World' list featuring 25 destinations.
• Madison, Wisconsin, is included in the 2027 list, joining international spots like Luxor and Baltimore.
• The list emphasizes new attractions, such as the Pacific Coast Highway reopening in California.
• National Geographic editor-in-chief Nathan Lump discussed several destinations, though Madison was not specifically detailed in the CNN interview.
• The publication recently faced layoffs and print closures, as noted in September 2026 archive reports.

Background

In September 2026, reports indicated that National Geographic and other legacy science and travel magazines were experiencing severe contraction, including layoffs and print closures. This structural shift occurred just weeks before the release of the 2027 travel list, which aims to drive digital engagement and tourism interest.

How outlets are covering it

The Wisconsin State Journal reported the inclusion of Madison as a primary local news item, highlighting the city's recognition. CNN provided a broader overview of the 25 destinations, focusing on international and US locations like Baltimore and Puerto Rico, but did not detail specific reasons for Madison's inclusion in their interview with Nathan Lump. National Geographic's own coverage focused on other destinations, such as Dumfries and Galloway in Scotland, without providing specific details on Madison in the provided excerpts. The outlets differ in emphasis: local media highlights the specific city, while national media focuses on the global list and other high-profile destinations.

Why it matters

The inclusion of Madison on a prestigious global travel list can boost tourism and local economic activity. It also reflects the continued relevance of National Geographic's digital content despite recent industry-wide challenges in print media.

What to watch

Travelers and tourism boards may use this list to plan 2027 trips. National Geographic may further promote Madison through digital content and partnerships. The impact on local tourism will depend on subsequent marketing and visitor interest.