Google Edges Through Antitrust Fallout, Keeps Ad Exchange Intact
A US federal judge ruled Google will not be forced to sell its online ad exchange (AdX) after the company lost an antitrust case; while the DOJ proved Google illegally locked publishers into its exchange, the remedies are expected to be modest—likely fines and changes to business practices rather than a breakup. The ruling is part of the third antitrust case against Google, with the final remedies still being sealed for now, leaving Google's overall market power largely intact for the near term.