Media Executives Forecast TV’s Future: From AI Localization to Sports Immersion
CNBC surveyed ten media leaders to forecast the TV landscape through 2029, highlighting a shift toward personalized content, immersive sports, and regulatory scrutiny. While cable subscriber declines continue, executives predict that live sports will remain a dominant draw, and AI will enable seamless language translation. The industry is also moving toward bundled services and hyper-relevant advertising, with some predicting new aggregators will emerge to replace traditional cable models.