Indian’s Pizza-CEO barb ignites Harley rivalry and dealer backlash
Indian Motorcycle released an Instagram ad mocking Harley-Davidson CEO Artie Starrs’ Pizza Hut past and criticizing Harley’s strategy and DEI stance, triggering dealer backlash and conservative influencer criticism; Indian defended the jab as a commentary on leadership and rider culture, while Harley declined to comment, highlighting a broader branding feud in the motorcycle industry.