Apple pulls Milan billboard amid concerns over 'electronic babysitting' portrayal
Apple removed a Milan billboard from its 'Relax, it’s iPhone' campaign after Italy’s child rights watchdog AGIA criticized the image of a toddler with an iPhone as normalizing 'electronic babysitting.' AGIA referred the case to regulators AGCOM, AGCM, and IAP for review, and Apple replaced the ad with messaging about Find My, signaling a swift response with no public comment from Apple.