AI doubles invade the C‑suite: the rise of digital leadership with real-world risks
The BBC explores how AI-powered digital doubles are helping CEOs and workers scale presence and workloads, with examples like Proto Hologram’s founder and Uber’s ‘Dara AI,’ enabling multilingual, 24/7 outreach across airports, stores, and events. While these clones offer efficiency and reach, they also raise serious concerns about consent, misrepresentation, rogue behavior, and security, underscoring the need for guardrails and human oversight as the technology evolves.