Netflix Launches AI Discover to Combat Sliding Engagement
Netflix has launched AI Discover, a new AI-driven recommendation tool designed to personalize content suggestions for users. The feature, which debuted on November 3, 2026, is currently limited to English-speaking U.S. subscribers on smart TVs. It uses a new intelligence layer to analyze real-time viewing habits and mood-based themes, aiming to boost watch time and counter recent declines in viewer engagement.