McDonald’s Pushes Upmarket With Hand-Breaded Chicken and Airier Outlets
McDonald’s is pursuing an ambitious 'Next' strategy to lift its dining experience by testing higher-quality items like hand-breaded chicken and a Deluxe McCrispy filet, renovating restaurants to be airier and more playful, tightening training, and adding AI-powered drive-thru ordering, all while investing in social-media campaigns and new beverage options to keep value and speed front and center as most locations are run by independent franchisees.