TikTok’s U.S. JV steadies as user engagement holds near prior levels
Despite initial fears of a mass user exodus after TikTok’s U.S. joint venture, U.S. user activity has remained largely stable, with daily active users around 95% of the pre-announcement period and average time spent near 80 minutes. A spike in uninstalls around the JV announcement appears temporary, suggesting no sustained boycott. While some concerns linger about data collection and potential algorithm changes under new ownership, there’s little evidence yet of a structural shift in user behavior.
