Target's Pride collection sparks mixed reactions online.
Gay Twitter is reminiscing about an old Pride t-shirt from American Apparel that featured seven words or phrases prohibited by the Trump administration, including diversity, transgender, and fetus. While Pride has always been political, this shirt missed the mark by not providing any context to the words. Some brands have mastered the art of Pride merch, but others risk backlash for promoting inclusive LGBTQ+ messaging.