Anchor Brewing Returns to Its Classic Labels After Failed Rebrand
San Francisco’s Anchor Brewing has won federal approval to revive its iconic label designs for Anchor Steam Beer and Old Foghorn Ale, restoring the original Jim Stitt artwork after backlash against the 2021 rebrand. Since Chobani CEO Hamdi Ulukaya bought the brewery in 2024, the revival aims to restore branding and revive the Potrero Hill campus, with speculation about reopening the taproom after years of financial strain and a 2023 shutdown.