Apple bets big on iPhone 18 Pro and Ultra with financing and trade-in push
Apple is gearing up for a September launch of the premium iPhone 18 Pro and Ultra, while the cheaper base iPhone 18 remains for spring. To soften the impact of high prices, Apple is expanding its Klarna-backed Apple Upgrade financing, boosting trade-in values to lower monthly costs, and widening Android trade-ins to attract switchers. The standard iPhone 18 and 18e are expected next spring.